NovakOmaha wrote:Years ago when Smithey was director he was quoted in the owh as saying the area was roughly a 150-200 circle. Think of it this way: Out to Grand Island, north to Sioux City & somewhat Sioux Falls, east to a bit west of Des Moines, south to a bit into Kansas and Missouri. He said it depended on where you wanted to go, the price of the ticket and relativity to DSM, MCI, LNK. I seem to remember a map in the owh but I could be wrong. If anyone wants to call the airport authority they might tell you.
Yeah and searching Eppley catchment pulled up a post where you had said Smithey said it was a 200 mile circle, which is part of the reason why I posted what I did. A 200 mile circle in the Southern side includes all of Kansas City and as far Southwest as Salina. On the Eastern edge it stretches to near Williamsburg Iowa where at that point O'Hare is only 20 miles further away than Omaha. The Northwest includes a fairly substantial portion that is closer to Minneapolis than Omaha. I can buy that Omaha attracts people from 200 miles away, particularly on the Western edge, but a 200 mile circle is a hard sell. And going back to your post, that is where it would be interesting to see where Eppley is/could be drawing people from as that would impact potential advertising.
Obviously it isn't a perfect circle. I would guess that it's west to around Grand Island or so, north to between Sioux City and Sioux Falls, East to just west of Des Moines, and south to just south of the Nebraska/Kansas/Missouri border.
As for advertising I'd suggest the Lincoln, Grand Island, Kearny, Des Moines, Sioux City papers. Why Des Moines if they aren't in the true catchment area? Because those west of Des Moines read that paper. And for what it's worth, there is a percentage of Des Moines residents who still drive to Omaha to fly. I wouldn't put an ad in every day but a couple of Sundays a month in the travel section.
There are actually people here in Detroit who drive to Flint to fly because on occasion it's actually cheaper. DTW is better than is was when Delta dominated almost completely, with Southwest, Spirit, JetBlue, etc, but it can still be pricey depending on where you want to go.