From the Omaha Sports Commission web site:
These types of events are AWESOME! Universal Sports network has done lots of coverage of Ironman Triathlon competitions (much longer distances), and the level of athleticism in these events is remarkable, not to mention the amazing exposure this will give Omaha. It would be really great if this got picked up by Universal Sports or another network.On August 1, 2010 Omaha will host its first annual USA Triathlon (USAT) certified competition throughout the downtown area. The Olympic length triathlon will include a 1.5-km swim, a 40-km bike ride and a 10-km run. The Omaha Triathlon is expected to be the first major USAT triathlon in Nebraska and could host more than 1,000 athletes of all abilities from around the country. The event will also include relay team and Aquabike competition options. A festival finish for athletes and spectators will feature live music from local artists and bands, and food and refreshments.
From what I gather, the swimming will take place in Carter Lake, then participants will bicycle through Downtown to the Zoo and back (it has to be somehow further to account for the 40k), before completing the running portion on the North Riverfront Trail.
If this was covered, think of the wonderful image this would present of Omaha!
Regardless, it's a huge coup for the city.
Here is a promotional video and a video of the press conference announcing the event:
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*note to admin. I think this is more befitting of the Event forum than the Sports forum.