InternetRetailer.com wrote: Omaha Steaks web sales increase 23% in 2004
Expanded marketing, especially search engine marketing, helped Omaha Steaks beef up its web sales in 2004. Online sales at Omaha Steaks, a web retailer and direct marketer of high-quality meat and complementary products, hit $85 million in 2004, a 23% increase over $65 million in 2003.
“Our efforts in the area of new customer development involve working with our online marketing partners such as AOL, MSN Shopping, Amazon and Yahoo Shopping to expand our search partnerships to make it easier for new online customers to access our site,” says Jim Paschal, director of online marketing for Omaha Steaks. “We also have expanded our affiliate marketing program to allow customers to conveniently reach our web site through a multitude of links on other sites.”
A greater emphasis on marketing is also paying off in other online metrics. Omaha Steaks, one of the earliest direct marketers to open a web store more than a decade ago, reports that its average sales conversion rate is now 2.75% and that total monthly visits now average about 850,000.
“Our business strategy involves a continuing commitment to customers,” Paschal says. “We genuinely listen to our customers and work diligently to develop new products and services to serve them better. Our goal is to continually make our website more convenient to access and to use.”
Omaha Steaks Business News
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Omaha Steaks Business News
I'd say it's passed 'Mutual' as the most identifiable Omaha tradename (no doubt to Aaron's dismay ).
Re: Omaha Steaks Business News
100,000 sq ft in the area of I-80 and Highway 370 (11340 S. 153rd St), employing 130 people.
http://www.omaha.com/index.php?u_pg=46&u_sid=2018843
http://www.omaha.com/index.php?u_pg=46&u_sid=2018843
- nebugeater
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Looks like the owner of the surrounding land filed suit and Omaha Steaks Lost a court finding that they did not comply with the design standards that were in place when this was built three or so years ago. Â Sad part it that the building permits were reviewed and approved. Â Would guess that this will end up costing the tax payers to "fix"
http://www.omaha.com/index.php?u_page=2 ... d=10453743
http://www.omaha.com/index.php?u_page=2 ... d=10453743
Omaha Steaks could be facing costly renovations to its 123,000-square-foot Sarpy County distribution center after losing a court fight.
From the OWH
Although Sarpy County approved permits for Omaha Steaks' metal building at Highway 370 and Interstate 80, judicial decisions mean the retailer will have to beautify it.And Sarpy County taxpayers could get part of the bill if a financial settlement is negotiated between the county and Omaha Steaks, which County Attorney Lee Polikov said may be possible.
The Nebraska Supreme Court has declined to review a Nebraska Court of Appeals ruling that found the building was erected in violation of Sarpy County's architectural rules.
The rules, adopted in 2004, were aimed at beautifying new development along highway corridors. The center was built in 2006.
The rules require buildings to be made from aesthetically pleasing materials such as stone or brick and to hide loading docks, duct work and the like. The Omaha Steaks building is metal and has unscreened loading docks.
Previously, the company has said that before buying the Sarpy County tract the building plans were "accepted and approved" by Sarpy County officials. A letter from the county's permits and inspection office said the plans were "in accordance with all zoning requirements."
The Sarpy County Board adopted the rules to keep out eyesores such as junkyards and metal sheds while requiring new buildings to use fancier architecture, signs and landscaping. The goal was to give motorists whizzing by a pleasant impression and to draw high-dollar development.
In 2005, a county building official decided that the standards did not apply to Omaha Steaks because the building was proposed in the Commerce Business Centre, a development platted in 2001, a year before the new standards were first discussed.
Dowd objected on grounds that the Omaha Steaks building required joining some lots, which he believed made the project a new development. He appealed to the Sarpy County Board of Adjustment and lost.
For the record NEBUGEATER does not equal BUGEATER !!!!!!!
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Unfortunate thing is both that landowner and Papillion's city officials tried to warn the Sarpy officials, but Sarpy didn't agree at the time. Â Oh well.nebugeater wrote:Looks like the owner of the surrounding land filed suit and Omaha Steaks Lost a court finding that they did not comply with the design standards that were in place when this was built three or so years ago. Sad part it that the building permits were reviewed and approved. Would guess that this will end up costing the tax payers to "fix"