After more than 100 years, Roberts Dairy name is disappearin

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Brad
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After more than 100 years, Roberts Dairy name is disappearin

Post by Brad »

After more than 100 years, Roberts Dairy name is disappearing

http://www.omaha.com/article/20130411/M ... sappearing
Emily Nohr WORLD-HERALD STAFF WRITER wrote:The products on the inside aren't going anywhere, but starting next month, Roberts Dairy will begin marketing its milk and other dairy products solely under the Hiland Dairy Foods name to save on labeling and marketing costs.
Emily Nohr WORLD-HERALD STAFF WRITER wrote:The Omaha plant processes about 120,000 gallons of milk per day, which translates into processing one full tanker truck of milk every hour. The Omaha plant also bottles orange juice and fruit drinks and makes 850,000 pounds of sour cream and dip each month for distribution to all its markets. The 16 ounce to-go drinks are also bottled at the Omaha location.
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jessep28
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Post by jessep28 »

Hopefully the transition will be smooth. From what I heard, there was some confusion by customers initially when Blue Bunny sold their liquid dairy operations to Dean Foods and that stuff was rebranded under Land O Lakes.
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bbinks
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Post by bbinks »

jessep28 wrote:Hopefully the transition will be smooth. From what I heard, there was some confusion by customers initially when Blue Bunny sold their liquid dairy operations to Dean Foods and that stuff was rebranded under Land O Lakes.
This was a little confusing, at Bag 'n Save, because they sold Land-O-Lakes milk already, then had the rebranded Blue Bunny on the shelf at different prices.   It did not take long for all the L-O-L to become the same packaging / pricing.
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