Candleshoe wrote:"The World Leader" doesn't like to be treated like a red headed stepchild. 590 will owe the network a ton of make good ads for non carried hours, plus owe IMG most of an hour in ad time weekly. Prepare for shorter segments during regular programming and longer commercial stop sets.
I wouldn't be too quick to draw any conclusions for what ESPN might want to do. KOZN-1620 AM is local every day from 7 am until at least 6 pm. Sometimes 7 pm. KXSP-590 AM will be local from 2 pm to 9 pm each day. Which would ESPN prefer? If it were me, I wouldn't be looking to switch. KZOT-1180 AM is almost all national talk during the day, so that might be intriguing...but the signal barely reaches the west side of town. I'd prefer getting Mike and Mike out over a 500 mile diameter than getting Freddy Coleman over a 40 mile diameter.
Plus, there is the brand equity of having "You're listening to AM 590-Omaha's ESPN Radio" on every football broadcast. Plus, for many people, if they are listening to the Husker broadcasts on nights and weekends, they'll be turning on Mike and Mike when they turn the radio on the next morning.
Personally, if I'm ESPN, I'm thrilled with this. The upside of what this does for ESPN far outweighs what they lose. Would they like a 24/7 operation? Probably. But they aren't getting that in Omaha, in all likelihood - except on 1180. And even on 1180, you are getting preempted for the Royals (both Omaha and KC), UNO and Creighton sports in the afternoons and evenings.
Unless another station wants to flip to sports talk, of course. But I'm not sure Omaha is ready for a 4th.