Since Omaha is not getting Street Cars or Light Rail anytime soon we need to look at alternative (cheaper) ideas. One of the advantages of most simple light rail systems is you know when you get on where the next station is and there is no chance you are going to end up going in a direction you don't want to go. Unless you ride the buses all the time you don't always know all the different bus routes and you have to be very careful you don't end up on the wrong bus going the wrong direction.
If Omaha had two special routes with dedicated and highly differentiated buses that instantly separated the buses from the rest of the MAT fleet and these buses ran only one route that never changes.
For Example
Orange Buses - Airport - Riverfront - North Downtown - CBD - Old Market - Henry Doorly Zoo
It runs this route and only this route every day the exact same hours.

Green Buses - Old Market - Midtown - Blackstone - UNMC - UNO - Aksarben Village
It runs this route and only this route every day the exact same hours.

Other cities do some things similar to this but it could really raise the profile of public transit in Omaha. Daily commuters could use them but for tourists it is much simpler to hope on a dedicated bus than navigate a strange cities entire public transit system. Imagine visitors during the CWS who knows if the jump on the Green Bus one day they can visit several cool areas and the Green bus is eventually going to drop them back off at the exact same spot they got on.