Mutual of Omaha Tower (14th & Farnam)

guy4omaha · Post by **guy4omaha** » Sun Jun 07, 2026 12:45 am

Brad wrote:All of Omaha is up now. Photo from this afternoon.

1.
20260606881A7155.jpg
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The sign so far and it's font exactly match the company's logo as one would expect.

Cermak · Post by **Cermak** » Sun Jun 07, 2026 1:33 am

I’m assuming the sign will light up at night ? It looks good so far.

Busguy2010 · Post by **Busguy2010** » Sun Jun 07, 2026 2:07 am

I guess more that I dont care for the a's. Didn't know it was the same font as their printed logo. Which I also consequently dont care for. Oh well.

Busguy2010 · Post by **Busguy2010** » Sun Jun 07, 2026 2:33 am

But now I'm really bugged. I looked it up and some letters are randomly capital. I guess the a's look kind of art deco-y, but why is the H capital? Kind of a hodge podge. Its not Discount Tire bad, not incredibly far off though.

iamjacobm · Post by **iamjacobm** » Sun Jun 07, 2026 3:40 am

I am pretty sure that is the font Mutual has used since the 1960s.

Busguy2010 · Post by **Busguy2010** » Sun Jun 07, 2026 5:04 am

iamjacobm wrote: Sun Jun 07, 2026 3:40 am I am pretty sure that is the font Mutual has used since the 1960s.

I buy it. In that case it passes as retro.

mikey cee · Post by **mikey cee** » Sun Jun 07, 2026 5:53 am

Where is the iconic Lion head? He should be placed right on top! The next generations of grand kids will never forget "that" insurance company!

remline · Post by **remline** » Sun Jun 07, 2026 1:45 pm

Just don't accidentally install this:

mutual.jpg

Linkin5 · Post by **Linkin5** » Sun Jun 07, 2026 2:55 pm

Smart to get it on before the CWS. The building itself looks massive from several points on 75 south.

Cermak · Post by **Cermak** » Sun Jun 07, 2026 10:02 pm

Linkin5 wrote: Sun Jun 07, 2026 2:55 pm Smart to get it on before the CWS. The building itself looks massive from several points on 75 south.

Perfect timing so it can be seen on ESPN for the next 2 weeks.

thenewguy · Post by **thenewguy** » Mon Jun 08, 2026 11:09 am

there's a great vantage point from 29 near honey creek/crescent where there is a pretty clear shot of the skyline and it makes it look massive. I was driving so i couldn't get a picture, but someone like Brad with a good camera could get some wicked shots.

skinzfan23 · Post by **skinzfan23** » Mon Jun 08, 2026 1:26 pm

I was out in Treynor on Saturday on Hwy 92 and there is a good view as well but again, you would need a good camera.

Post by **Brad** » Mon Jun 08, 2026 1:48 pm

thenewguy wrote: Mon Jun 08, 2026 11:09 am there's a great vantage point from 29 near honey creek/crescent where there is a pretty clear shot of the skyline and it makes it look massive. I was driving so i couldn't get a picture, but someone like Brad with a good camera could get some wicked shots.

skinzfan23 wrote: Mon Jun 08, 2026 1:26 pm I was out in Treynor on Saturday on Hwy 92 and there is a good view as well but again, you would need a good camera.

I can take a decently clear photo at 4 to 6 miles on some evenings and most nights. However in the daytime, its way less than 4 miles when the heat distortion kicks in. Some days its probably less than one mile.

thenewguy · Post by **thenewguy** » Mon Jun 08, 2026 1:54 pm

this would have been like maybe 11 am-ish? Not quite the heat of the day yet, but certainly may be better to wait until autumn when it's less humid and stuff

almighty_tuna · Post by **almighty_tuna** » Mon Jun 08, 2026 2:39 pm

It’s just some cell phone pics through a bug-splattered windshield as we got back from Minneapolis around sunset last night, but downtown with the MoO tower is looking good!

Post by **Brad** » Mon Jun 08, 2026 3:07 pm

From the Channel 6 City Camera, the sign is done!

Screenshot 2026-06-08 100650.jpg

nativeomahan · Post by **nativeomahan** » Mon Jun 08, 2026 3:53 pm

Cermak wrote: Sun Jun 07, 2026 10:02 pm
Linkin5 wrote: Sun Jun 07, 2026 2:55 pm Smart to get it on before the CWS. The building itself looks massive from several points on 75 south.
Perfect timing so it can be seen on ESPN for the next 2 weeks.

I don’t doubt that that was the plan all along. Tons of free advertising!

PotatoeEatsFish · Post by **PotatoeEatsFish** » Mon Jun 08, 2026 9:56 pm

GenX · Post by **GenX** » Tue Jun 09, 2026 2:14 am

Cermak wrote: Sun Jun 07, 2026 1:33 am I’m assuming the sign will light up at night ? It looks good so far.

Yes. It’s currently illuminated.

Post by **Brad** » Tue Jun 09, 2026 2:21 am

One from this afternoon

1.

20260608881A7218.jpg

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OmahaOmaha · Post by **OmahaOmaha** » Tue Jun 09, 2026 2:46 am

It would be cool if they could light up Mutual of Omaha in a way that would highlight the architectural lines of the building.

Post by **Omaha Cowboy** » Tue Jun 09, 2026 3:38 am

Nice pic Brad!…

Ciao..LiO…Peace

nebport5 · Post by **nebport5** » Tue Jun 09, 2026 4:24 am

GenX · Post by **GenX** » Tue Jun 09, 2026 5:20 am

Their logo used to look like this

Post by **Brad** » Tue Jun 09, 2026 12:51 pm

OmahaOmaha wrote: Tue Jun 09, 2026 2:46 am

It would be cool if they could light up Mutual of Omaha in a way that would highlight the architectural lines of the building.

Its going to have some, there was a photo of them testing it a few pages back. But it wasn't as much as your image.

Omaha Cowboy wrote: Tue Jun 09, 2026 3:38 am Nice pic Brad!…

Thanks!

Post by **Omaha Cowboy** » Tue Jun 09, 2026 2:07 pm

nebport5 wrote: Tue Jun 09, 2026 4:24 am

Looks great. Nice pic!…

Ciao..LiO…Peace

djc311 · Post by **djc311** » Tue Jun 09, 2026 3:01 pm

Omaha Cowboy wrote: Tue Jun 09, 2026 2:07 pm
nebport5 wrote: Tue Jun 09, 2026 4:24 am
Looks great. Nice pic!…

Ciao..LiO…Peace

Wonder if they put RGB LEDs inside the sign to add color changing functions and features for holidays, seasons, etc?

Linkin5 · Post by **Linkin5** » Tue Jun 09, 2026 3:28 pm

OmahaOmaha wrote: Tue Jun 09, 2026 2:46 am

It would be cool if they could light up Mutual of Omaha in a way that would highlight the architectural lines of the building.

That does look really good thanks for the mock up and hopefully they can integrate some sort of lighting on the edges.

nebport5 · Post by **nebport5** » Tue Jun 09, 2026 9:00 pm

djc311 wrote: Tue Jun 09, 2026 3:01 pm Wonder if they put RGB LEDs inside the sign to add color changing functions and features for holidays, seasons, etc?

I doubt they'd be in the actual letters but more likely integrated behind the curtain wall. I remember one of Cowboy's cryptic rumors said something about the top lighting up blue. Based on the renderings the top four rows will also be lit at night.

skinzfan23 · Post by **skinzfan23** » Tue Jun 09, 2026 9:21 pm

I was wondering about that as well. I thought that the top floors of the mechanical area were going to be lit similar to FNBO tower. If that happens, I wonder if you will be able to see the Mutual lettering clearly.

mikey cee · Post by **mikey cee** » Tue Jun 09, 2026 9:42 pm

You people and your dang mock-ups. My wife and I thought this was for real. Why not spend some "mock--up" energy on some nice big colorful images of the lion head on the other three sides of the tower. A smaller lion head would look super just to the lower right of center of the Mutual Of Omaha signage. It wouldn't detract a damn bit and would balance nicely. Maybe they could be done from behind the glass wall if it's too late kind of like what is displayed on Devon Tower. Couldn't be a cost issue. Woodmen Life must thinks 4 sides doesn't miff anyone and pays off. I don't know what legal schmegal is involved with government permits but it wouldn't surprise me.

nebport5 · Post by **nebport5** » Tue Jun 09, 2026 10:30 pm

mikey cee wrote: Tue Jun 09, 2026 9:42 pm You people and your dang mock-ups. My wife and I thought this was for real. Why not spend some "mock--up" energy on some nice big colorful images of the lion head on the other three sides of the tower. A smaller lion head would look super just to the lower right of center of the Mutual Of Omaha signage. It wouldn't detract a damn bit and would balance nicely. Maybe they could be done from behind the glass wall if it's too late kind of like what is displayed on Devon Tower. Couldn't be a cost issue. Woodmen Life must thinks 4 sides doesn't miff anyone and pays off. I don't know what legal schmegal is involved with government permits but it wouldn't surprise me.

Well fortunately, it's not going to resemble some A.I. looking slope or The Bank of America Plaza in Dallas, which to my eyes looks tacky and dated with the green edge lights.

If you look on Mutual's website the lion head is significantly larger than the "M" in Mutual. I can imagine that a smaller lion logo atop the tower could get lost visually. Some of the renderings from the North look as though the lion head is there and the text in all on the same line. Obviously Mutual wanted the lettering to be large enough to be clearly legible from not just 480 but say also The Chuck.

Maybe they will at some point project the lion head on the side of the building like First National has done in the past.

Post by **Brad** » Wed Jun 10, 2026 3:07 am

Shot a few random Mutual photos tonight.

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20260609881A7239.jpg

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20260609881A7233.jpg

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20260609881A7241.jpg

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20260609881A7254.jpg

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iamjacobm · Post by **iamjacobm** » Wed Jun 10, 2026 3:26 am

That first shot composition is fantastic Brad!

Had some fun with the little bit of grit left with the last one too. Soon to be view from the front of the soccer stadium development.

Post by **BRoss** » Wed Jun 10, 2026 3:35 am

Brad wrote: Wed Jun 10, 2026 3:07 am Shot a few random Mutual photos tonight.

Wow, those are really cool. The reflections on this building really add a lot.

Esjael616 · Post by **Esjael616** » Wed Jun 10, 2026 3:44 am

Superb as usual. Thank you for these images!

Brad wrote: Wed Jun 10, 2026 3:07 am Shot a few random Mutual photos tonight.

Post by **Brad** » Wed Jun 10, 2026 1:12 pm

iamjacobm wrote: Wed Jun 10, 2026 3:26 am That first shot composition is fantastic Brad!

Had some fun with the little bit of grit left with the last one too. Soon to be view from the front of the soccer stadium development.

Thanks! The light on those two historic buildings really caught my attention.

BRoss wrote: Wed Jun 10, 2026 3:35 am Wow, those are really cool. The reflections on this building really add a lot.

Thanks, the reflection is cool. Its different every time I see it.

Esjael616 wrote: Wed Jun 10, 2026 3:44 am Superb as usual. Thank you for these images!

Thanks!

djc311 · Post by **djc311** » Wed Jun 10, 2026 1:52 pm

Really liking how this building turned out. The garage threw me off as I wasn't sure how you were going to "enclose" it without trapping CO1 inside. I do believe trying to stick all of those employees in a garage and having them all exit at the same time is going to suck. But, I don't work there so it's not a me problem I guess.

Greg S · Post by **Greg S** » Wed Jun 10, 2026 2:30 pm

djc311 wrote: Wed Jun 10, 2026 1:52 pm Really liking how this building turned out. The garage threw me off as I wasn't sure how you were going to "enclose" it without trapping CO1 inside. I do believe trying to stick all of those employees in a garage and having them all exit at the same time is going to suck. But, I don't work there so it's not a me problem I guess.

Fortunately not everyone at Mutual works the same shift. It's staggered and has been that way for as long as I can remember.

thenewguy · Post by **thenewguy** » Wed Jun 10, 2026 2:56 pm

On the north face of the parking garage, it looks like there is a round area where the mutual lion head will go