We had this discussion about two years ago. I still don’t think Eppley’s catchment area is a 200 mile circle. We can have the same discussion again about what is probably a more reasonable catchment area if you’d like…Bob from Omaha wrote: Thu Oct 17, 2019 3:29 pm To get to the next level, which in my opinion is closing in on 6-7 million, Eppley needs to pull out all the stops to create demand, which includes regional advertising in its catchment area, a 200 mile circle around Omaha.
I also think you are potentially making a pretty big assumption that Eppley doesn’t have its actual catchment area locked down. 10-15 years ago I remember seeing KCI billboards in Omaha. As Eppley has expanded destinations and the average fare gap has closed between KCI and OMA, you don’t see KCI making as concerted an effort to lure passengers away here anymore.
Lincoln estimates 70% of their catchment area leaks to Omaha already as it is.
https://businessviewmagazine.com/lincol ... -thriving/In the commercial realm, Haring says that Lincoln has some nearby competition. “We lose about 70 percent of our potential market to Omaha,” he notes. “It’s located about 60-70 miles away from us. We lose a very small fraction of our potential market to Kansas City, but that’s a much farther drive – about three-and-a-half hours from here. So, those are really the two primary commercial competitors.
That doesn’t leave a lot of room to pull more meat off the bone.
Eppley’s average ticket prices are already lower than adjacent catchment area airports with the exception of MCI and GRI which has ridiculously low average fares. This is also somewhat of a catch-22 if you take it to the extreme, as in general, airlines would obviously prefer higher fares. As for advertising/marketing, again I’m not sure there is the need. Eppley has access to better data than we do and would have a pretty good idea of where people in the catchment area are going and what the potential gains versus costs would be to attract potentially leaking customers.Bob from Omaha wrote: Thu Oct 17, 2019 3:29 pm It includes working with the airlines to keep fares low and competing with the rest of the airports in Nebraska, western Iowa, southern South Dakota and northern Kansas and Missouri. It will take a complete marketing plan and a very aggressive one.
The other factor here is the population density within say your 200-mile circle makes advertising in-and-of-its-self problematic on a couple of levels.
https://ekenes.github.io/esri-js-sample ... ation.html
I'd argue it has worked out pretty well for them given the expansion in destinations and the increase in available seats to all destinations over the past 5 years. They had some of the highest growth rates in the company by doing what you’d say was nothing.Bob from Omaha wrote: Fri Oct 18, 2019 11:59 am Eppley has a policy and has pretty much forever that they don't subsidize airlines to bring service. Des Moines, Lincoln, etc. do. Lots of airports do.
Actual demand for flights to places and or filling up seats on flights to existing routes. That is literally what drove the crazy growth the past couple of years. The incentive is a self-incentive if the opportunity is there for the airline to make more money than they could elsewhere on a predictive basis.Bearcat06 wrote: Fri Oct 18, 2019 3:20 pm So what incentive do the airlines have to bring better routes/flight times to OMA then?
Eppley like other airports has people on staff whose job is to research data and present it to airlines to try and get new routes or up gauge service. The only difference is to our knowledge they’re not offering any incentives as part of the process like some airports do, which is fine by me. Someone like Lincoln or Grand Island needs to do it to have a basic level of service to compete with Omaha. Omaha does not.Bearcat06 wrote: Tue Nov 19, 2019 7:37 pm If not, what does the authority do to entice the airlines to 1, not cut OMA out or their destinations and/or drop flights and 2, bring in new/exciting destinations or non-stop service.
No but they do bring revenue to the airport and parking is the only thing Eppley has direct local competitors at. FYI, this is from 2015, but parking revenue for Eppley was $16.3 million or 38% of the airport's total revenue. By comparison Airline revenue including landing fees and terminal rents was only $14.65 million. With that in mind it is pretty clear why they’re advertising about parking.Bearcat06 wrote: Fri Oct 18, 2019 3:20 pmSpeaking of spending money to make money...(as you've mentioned), is there anything to believe that would happen? I have seen a billboard off I-80 heading into Omaha from Lincoln touting the new parking garage...whoo hoo.I mean it's nice, but parking garages don't bring people to the airport...

