Louie wrote: Thu Sep 26, 2024 12:35 pm
omaha79 wrote: Thu Sep 26, 2024 11:42 am
What is expected is that they perform close to their peers in their league in terms of attendance. If cities like Des Moines and Indianapolis can draw 7,500 a game, Omaha should be in the neighborhood, not drawing basically half of their attendance at 4,100. Like I said, being bottom 3 in a 30 team system is a really bad look and Omaha is not a small town or outlier to the rest of the league. Yes, some of the other cities have the ability to draw better in April and May. But, Omaha is still lagging way behind both in interest and attendance.
Those downtown baseball stadiums are really helping there.
And, ultimately, that's the rub here. They are not going to be playing downtown in the foreseeable future. Even after the Werner lease is over, they are not going to likely get a 2nd ballpark built downtown, and I can't see them being a tenant of MECA even with new ownership. So, you're back to square one. If no new ballpark gets built downtown, and they won't be a tenant of MECA in an oversized ballpark, they are stuck with the suburbs if they want to stay in Omaha.
That means you have to get more creative. Ideally, the area around the ballpark would get developed, but I'm losing any faith that will be anything meaningful at this point. If anything, I see it looking like the other developments on 370. some businesses, a gas station, maybe a sports themed restaurant and another neighborhood bar type establishment. That's about it. It likely won't be anything that moves the needle as a destination now.
So, what can you do? You have to maximize with what you have. Baseball isn't growing in popularity. So, you have to entice people with things that are not baseball related. This group is supposedly good at concerts. Ok, do 7-8 post game concerts a year that will max out attendance at 8-9k a game. Skew that average. The piddly friday fireworks will no longer cut it. That dog and pony show has been beaten to death over the years.
You may also need to explore revamping the playground areas. Make it really worthwhile. They haven't had a meaningful change to those areas since the ballpark opened. I'm sorry, the carousel isn't enticing ticket sales and neither are the bounce houses, basketball court, or wiffle ball field. Come up with something unique.
And, most of all, maximizing profit cannot be based on maximizing ticket prices and concessions cost. It has to be kept affordable. $15-$20 ticket prices just aren't going to cut it either. Might have to go back to the more affordable days on tickets. You can make it up on concessions a bit. Better giveaways would also help.