Heartwood Preserve (144th Dodge/Pacific)
Moderators: nebugeater, Omaha Cowboy, Brad, BRoss
-
OmahaJaysCU
- Planning Board
- Posts: 2190
- Joined: Tue Aug 30, 2005 6:00 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Applied has sawarded office construction to MCL. It's happening. Breaks ground when construction season starts. We can end this silly aside.
-
AmeliusBrown
- New to the Neighborhood
- Posts: 1
- Joined: Wed Dec 19, 2018 3:20 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Is the construction of the rebuilt St. Wenceslaus church a foregone conclusion? It sounds like they're in ... interesting times.
I suppose they could end up selling the land to the residential developer.
I suppose they could end up selling the land to the residential developer.
-
obvious2677
- Library Board
- Posts: 278
- Joined: Thu Mar 22, 2018 7:43 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Huh? What leads you to believe this? The Catholic church as a whole is in interesting times or specifically St. Wenceslaus?AmeliusBrown wrote: Thu Feb 28, 2019 11:15 am Is the construction of the rebuilt St. Wenceslaus church a foregone conclusion? It sounds like they're in ... interesting times.
I suppose they could end up selling the land to the residential developer.
They (Wenceslaus) said wet weather has slowed construction of the school addition - which is now complete. They revised the start date for the church to 2019, with a 2021 completion. There is to be an additional capital raise when steel is erected - just shy of $25 million - for which they already have $10.4m secured. Hard to believe there's much of an issue at Wenceslaus - they're one of the largest and wealthiest Catholic churches in Omaha...
-
OutoftheCanyon
- Home Owners Association
- Posts: 75
- Joined: Thu Nov 27, 2014 8:20 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
At the HOHA meeting Noddle said we should see the plans for Applied Underwriters building in a few weeks. Has anyone seen anything yet? Or is the fact that Berkshire is selling them going to effect this project?
-
obvious2677
- Library Board
- Posts: 278
- Joined: Thu Mar 22, 2018 7:43 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Significant earth movement going on. Construction well underway.obvious2677 wrote: Tue Mar 19, 2019 9:29 amHuh? What leads you to believe this? The Catholic church as a whole is in interesting times or specifically St. Wenceslaus?AmeliusBrown wrote: Thu Feb 28, 2019 11:15 am Is the construction of the rebuilt St. Wenceslaus church a foregone conclusion? It sounds like they're in ... interesting times.
I suppose they could end up selling the land to the residential developer.
They (Wenceslaus) said wet weather has slowed construction of the school addition - which is now complete. They revised the start date for the church to 2019, with a 2021 completion. There is to be an additional capital raise when steel is erected - just shy of $25 million - for which they already have $10.4m secured. Hard to believe there's much of an issue at Wenceslaus - they're one of the largest and wealthiest Catholic churches in Omaha...
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
I live just south of here and drive by everyday. I noticed an elevator shaft went up just west of the high school. I think it is Ovation, the senior housing project, but can someone confirm?
-
Brad
- Photographer
- Posts: 1036416
- Joined: Sat Feb 28, 2004 6:03 pm
- Location: Omaha, NE
Re: Heartwood Preserve (144th Dodge/Pacific)
Here is a new site plan dated 5/1/2019.

Omaha Skyline Photos, Omaha Aerial Photos, and More.
Website: www.bradwilliamsphotography.com
Facebook: www.facebook.com/bradwilliamsphotography
Twitter: www.twitter.com/bradwphoto
Instagram: www.instagram.com/bradwilliamsphotography
YouTube: www.youtube.com/@bradwilliamsphoto
-
iamjacobm
- City Council
- Posts: 10796
- Joined: Sat Apr 10, 2010 6:52 am
- Location: Chicago
-
Cermak
- Planning Board
- Posts: 2315
- Joined: Thu Nov 29, 2018 1:02 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Still not totally sold on this development. I would much rather see developments downtown than here. This proposed 300 room hotel, I wonder if it will be taller than the Regency Marriott? Let’s hope so. Don’t need anymore lowrise sprawling hotels in Omaha.
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Based on this updated site plan, the Carson HQ is right next to the auto dealerships. A OWH article that was released in connection to the BH Shareholders meeting mentioned another office building Noddle is planning to start construction on soon. It must be the one of the corner of Dodge and 144th. Based on the shadow, it looks like it should be about the same height as the Carson HQ, so 6-8 stories. Good stuff.
I was hoping for more density, but the general layout hasn't changed since their previous site plan was released, so I am not too offended by the large swaths of parking. I am most interested how "The Row" will end up looking like, though. That will primarily be multi-use buildings and there is a funky looking retail design on 146th. I am wondering what kind of buildings and retail they have intentions to fill that area.
-
ScrattyB
- Library Board
- Posts: 359
- Joined: Fri Nov 16, 2018 2:16 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
That Applied Underwriters just looks like such a horrible waste of land.
-
Louie
- County Board
- Posts: 4881
- Joined: Fri Dec 23, 2011 4:23 pm
- Location: Dundee
Re: Heartwood Preserve (144th Dodge/Pacific)
Like that solitary ACI building out at Conventry. Just weird.ScrattyB wrote: Tue May 07, 2019 11:02 am That Applied Underwriters just looks like such a horrible waste of land.
-
damonhynes
- Parks & Recreation
- Posts: 1271
- Joined: Tue Aug 26, 2014 7:35 pm
- Location: Montgomery County, Texas
Re: Heartwood Preserve (144th Dodge/Pacific)
Agree. When's the last time an intersection in the metro lost its traffic signals?
-
BRoss
- IT Director
- Posts: 10003318
- Joined: Fri Aug 04, 2006 7:39 pm
- Location: West Central Omaha
Re: Heartwood Preserve (144th Dodge/Pacific)
Looks like the big box stores are no longer along Dodge but instead some larger office buildings. Big improvements imo.
-
Taco
- Human Relations
- Posts: 514
- Joined: Mon Jul 27, 2015 10:34 am
Re: Heartwood Preserve (144th Dodge/Pacific)
Agreed. Still think there's way too much surface parking though.HR Paperstacks wrote: Tue May 07, 2019 8:44 pm Looks like the big box stores are no longer along Dodge but instead some larger office buildings. Big improvements imo.
-
Cermak
- Planning Board
- Posts: 2315
- Joined: Thu Nov 29, 2018 1:02 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
That Applied Underwriters campus looks horrible, like some throwback to the 80’s or something. This development should be tight and dense like AK village.
-
buildomaha
- Human Relations
- Posts: 700
- Joined: Tue May 31, 2016 7:06 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Yes, this project is turning out to be a LOT more “meh” than I was hoping for.
#gohawks
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Some of the problems everyone is noticing about this project is car related. As long as Omaha is a car-dependent city, we are going to keep seeing surface parking, particularly in suburban developments. Even Askarben, the dense infill project everyone, including myself, loves, is blessed/cursed with a lot of parking. There, they come in the form of garages and a huge surface lot for the Baxter. If we want more tightly spaced, dense developments, we have to move away from cars or developers need to spend some money and do garages/underground parking. I think one of the issues Noddle faces with this development vs. Askarben is the amount of land available. This project is so much more expansive. The other thing is this development has just gotten started. This project may end up denser than this site plan. I looked back to some early renderings of Askarben Village and there are some pretty stark differences with the initial renderings and what it ended up being. For one, there was not nearly as much height planned for the buildings in AV. The other things is that it looked like more of the development was to be for residential rather than big corps taking up land. Anyway, food for thought.
I agree with you all that the AU HQ is looking like a monster from the top-down view. Maybe it will be nicer in person? It is too bad it will not have more height. Their location would have nice views of West O if it was a 7-8 floor building. I am interested in what kind of retail they will be able to get for this development.
I agree with you all that the AU HQ is looking like a monster from the top-down view. Maybe it will be nicer in person? It is too bad it will not have more height. Their location would have nice views of West O if it was a 7-8 floor building. I am interested in what kind of retail they will be able to get for this development.
-
Brad
- Photographer
- Posts: 1036416
- Joined: Sat Feb 28, 2004 6:03 pm
- Location: Omaha, NE
Re: Heartwood Preserve (144th Dodge/Pacific)
The one thing I will point out is that there is Zero surface parking, its all underground. So while they will use a lot of land, it will be all very well landscaped green space and not a "sea of parking" that usually happens in Omaha.ita wrote: Thu May 09, 2019 5:06 pm I agree with you all that the AU HQ is looking like a monster from the top-down view. Maybe it will be nicer in person?

Omaha Skyline Photos, Omaha Aerial Photos, and More.
Website: www.bradwilliamsphotography.com
Facebook: www.facebook.com/bradwilliamsphotography
Twitter: www.twitter.com/bradwphoto
Instagram: www.instagram.com/bradwilliamsphotography
YouTube: www.youtube.com/@bradwilliamsphoto
-
Doctor Fate
- Parks & Recreation
- Posts: 1270
- Joined: Tue Feb 20, 2018 5:31 pm
- Location: DC Metro
Re: Heartwood Preserve (144th Dodge/Pacific)
I agree. I think as times goes on, we will see good infill around the structures that are being/will be built.ita wrote: Thu May 09, 2019 5:06 pm I think one of the issues Noddle faces with this development vs. Askarben is the amount of land available. This project is so much more expansive. The other thing is this development has just gotten started. This project may end up denser than this site plan. I looked back to some early renderings of Askarben Village and there are some pretty stark differences with the initial renderings and what it ended up being. For one, there was not nearly as much height planned for the buildings in AV. The other things is that it looked like more of the development was to be for residential rather than big corps taking up land. Anyway, food for thought.
-
ScrattyB
- Library Board
- Posts: 359
- Joined: Fri Nov 16, 2018 2:16 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
They have barely started on West Farms and there are already stark differences.ita wrote: Thu May 09, 2019 5:06 pm I looked back to some early renderings of Askarben Village and there are some pretty stark differences with the initial renderings and what it ended up being.

-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Thanks for posting that comparison. Noddle proposed this development with only AU on board. Since then other projects have been announced and have obviously affected their original plans. I am actually more fond of their current design surrounding the row. It's eclectic now rather than square and symmetrical.ScrattyB wrote: Fri May 10, 2019 9:12 amThey have barely started on West Farms and there are already stark differences.ita wrote: Thu May 09, 2019 5:06 pm I looked back to some early renderings of Askarben Village and there are some pretty stark differences with the initial renderings and what it ended up being.
![]()
-
ScrattyB
- Library Board
- Posts: 359
- Joined: Fri Nov 16, 2018 2:16 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
I was all ready to buy a condo in Aksarben when it was first announced. They took forever to get started and priced them too high. Then eventually they didn't even really build the condos they had planned to build.
Now I'm ready to buy a condo/rowhouse in West Farm, read through all the papers and contacted them for more deposit details. Their response was basically, yes we will have them, with no details what-so-ever.
So yeah, I have low expectations since they keep changing the plan. "The plan is evolving to meet market conditions". Blah, whatever.
Now I'm ready to buy a condo/rowhouse in West Farm, read through all the papers and contacted them for more deposit details. Their response was basically, yes we will have them, with no details what-so-ever.
So yeah, I have low expectations since they keep changing the plan. "The plan is evolving to meet market conditions". Blah, whatever.
-
U R my Helix
- Human Relations
- Posts: 533
- Joined: Tue Feb 10, 2015 7:54 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Here is some information on The Ovation Heartwood Preserve "Active Lifestyle Village" that if stumbled on today. Video Presentation for Ovation


-
Trips
- Library Board
- Posts: 260
- Joined: Fri Apr 11, 2014 1:50 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
I was ready to give them a deposit on a condo in the town square area. Their Soft Loft Buildings and Maisonette Buildings looked and sounded exactly what I was looking for. With the town square now gone I don't think this is the place for me.ScrattyB wrote: Fri May 10, 2019 12:26 pm I was all ready to buy a condo in Aksarben when it was first announced. They took forever to get started and priced them too high. Then eventually they didn't even really build the condos they had planned to build.
Now I'm ready to buy a condo/rowhouse in West Farm, read through all the papers and contacted them for more deposit details. Their response was basically, yes we will have them, with no details what-so-ever.
So yeah, I have low expectations since they keep changing the plan. "The plan is evolving to meet market conditions". Blah, whatever.
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Thanks for posting this. I had checked out that page a couple weeks ago and that video is brand new. I am glad they have an updated rendering. It's exciting, even it is mundane, to see what kind of single family dwellings they are intending for the north side of Heartwood. Looks like semi-detached. I heard on Grow Omaha that we would see an influx of new construction in the form of townhomes, Brownstones, semi-detached, and the like because of rising construction costs. Anyway, a minor detail, but I live by here, so any detail about this project is exciting for me.U R my Helix wrote: Fri May 10, 2019 2:12 pm Here is some information on The Ovation Heartwood Preserve "Active Lifestyle Village" that if stumbled on today. Video Presentation for Ovation
![]()
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
On Grow Omaha's last show, I think it was Trenton who dropped a rumor for another potential project for Heartwood Preserve, an HQ for "Union Bank." I assume it is Union Bank and Trust, though they seem to be based in Lincoln.
-
Doctor Fate
- Parks & Recreation
- Posts: 1270
- Joined: Tue Feb 20, 2018 5:31 pm
- Location: DC Metro
Re: Heartwood Preserve (144th Dodge/Pacific)
That would be pretty big local news if UBT does move their HQ to Omaha.ita wrote: Mon Jul 15, 2019 3:55 pm On Grow Omaha's last show, I think it was Trenton who dropped a rumor for another potential project for Heartwood Preserve, an HQ for "Union Bank." I assume it is Union Bank and Trust, though they seem to be based in Lincoln.
I worked there when I started college and they were so stingy on the retail banking side that instead of promoting my branch manager, who had a Master's in Accounting and Banking and proven success as a manager, they hired an older lady who had an Associate's Degree in fashion. That same manager left and took a job as a SVP at US Bank making almost 2x what Union Bank was ever going to pay him and they were shocked when he said he was leaving. The CEO literally said, "We thought you were happy here...." The dynamic and culture of UBT would make for an odd fit at Heartwood Preserve, which is aiming to be more trendy.
-
Doctor Fate
- Parks & Recreation
- Posts: 1270
- Joined: Tue Feb 20, 2018 5:31 pm
- Location: DC Metro
Re: Heartwood Preserve (144th Dodge/Pacific)
I'm listening to the Grow Omaha episode and it sounds like it is just an Omaha HQ. They only have one branch in Omaha so maybe they are planning to try and expand there?CyborgKen wrote: Mon Jul 15, 2019 4:10 pmThat would be pretty big local news if UBT does move their HQ to Omaha.ita wrote: Mon Jul 15, 2019 3:55 pm On Grow Omaha's last show, I think it was Trenton who dropped a rumor for another potential project for Heartwood Preserve, an HQ for "Union Bank." I assume it is Union Bank and Trust, though they seem to be based in Lincoln.
I worked there when I started college and they were so stingy on the retail banking side that instead of promoting my branch manager, who had a Master's in Accounting and Banking and proven success as a manager, they hired an older lady who had an Associate's Degree in fashion. That same manager left and took a job as a SVP at US Bank making almost 2x what Union Bank was ever going to pay him and they were shocked when he said he was leaving. The CEO literally said, "We thought you were happy here...." The dynamic and culture of UBT would make for an odd fit at Heartwood Preserve, which is aiming to be more trendy.
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Thanks for the additional insight. That could be the case that it in an HQ for Omaha, but it would be odd for a smaller regional bank with UBT to have two "HQ's"? Maybe it is a new branch they plan to build? Additionally, with the recent announcement for more company specific buildings in Heartwood, I wonder if Noddle will begin work on speculative office buildings any time soon.CyborgKen wrote: Tue Jul 16, 2019 9:39 amI'm listening to the Grow Omaha episode and it sounds like it is just an Omaha HQ. They only have one branch in Omaha so maybe they are planning to try and expand there?CyborgKen wrote: Mon Jul 15, 2019 4:10 pmThat would be pretty big local news if UBT does move their HQ to Omaha.ita wrote: Mon Jul 15, 2019 3:55 pm On Grow Omaha's last show, I think it was Trenton who dropped a rumor for another potential project for Heartwood Preserve, an HQ for "Union Bank." I assume it is Union Bank and Trust, though they seem to be based in Lincoln.
I worked there when I started college and they were so stingy on the retail banking side that instead of promoting my branch manager, who had a Master's in Accounting and Banking and proven success as a manager, they hired an older lady who had an Associate's Degree in fashion. That same manager left and took a job as a SVP at US Bank making almost 2x what Union Bank was ever going to pay him and they were shocked when he said he was leaving. The CEO literally said, "We thought you were happy here...." The dynamic and culture of UBT would make for an odd fit at Heartwood Preserve, which is aiming to be more trendy.
-
Doctor Fate
- Parks & Recreation
- Posts: 1270
- Joined: Tue Feb 20, 2018 5:31 pm
- Location: DC Metro
Re: Heartwood Preserve (144th Dodge/Pacific)
I agree, two HQ's for such a small bank would be odd and seems especially out of character for UBT. A new branch would make a lot more sense.ita wrote: Tue Jul 16, 2019 10:17 amThanks for the additional insight. That could be the case that it in an HQ for Omaha, but it would be odd for a smaller regional bank with UBT to have two "HQ's"? Maybe it is a new branch they plan to build? Additionally, with the recent announcement for more company specific buildings in Heartwood, I wonder if Noddle will begin work on speculative office buildings any time soon.CyborgKen wrote: Tue Jul 16, 2019 9:39 amI'm listening to the Grow Omaha episode and it sounds like it is just an Omaha HQ. They only have one branch in Omaha so maybe they are planning to try and expand there?CyborgKen wrote: Mon Jul 15, 2019 4:10 pmThat would be pretty big local news if UBT does move their HQ to Omaha.ita wrote: Mon Jul 15, 2019 3:55 pm On Grow Omaha's last show, I think it was Trenton who dropped a rumor for another potential project for Heartwood Preserve, an HQ for "Union Bank." I assume it is Union Bank and Trust, though they seem to be based in Lincoln.
I worked there when I started college and they were so stingy on the retail banking side that instead of promoting my branch manager, who had a Master's in Accounting and Banking and proven success as a manager, they hired an older lady who had an Associate's Degree in fashion. That same manager left and took a job as a SVP at US Bank making almost 2x what Union Bank was ever going to pay him and they were shocked when he said he was leaving. The CEO literally said, "We thought you were happy here...." The dynamic and culture of UBT would make for an odd fit at Heartwood Preserve, which is aiming to be more trendy.
-
OutoftheCanyon
- Home Owners Association
- Posts: 75
- Joined: Thu Nov 27, 2014 8:20 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Back in January Noddle gave a talk at out HoA meeting and said drawings for Applied Underwriters would be out late spring and they would break ground after July 1. Has anyone heard or seen any updates on this?
-
Doctor Fate
- Parks & Recreation
- Posts: 1270
- Joined: Tue Feb 20, 2018 5:31 pm
- Location: DC Metro
Re: Heartwood Preserve (144th Dodge/Pacific)
I was told that construction has started and that the cost will be about $300 mil. At one point, the person I spoke to said the plan was that the building would be about 8 stories, but when I spoke to him today he said he couldn't remember off the top of his head.OutoftheCanyon wrote: Wed Jul 17, 2019 3:19 pm Back in January Noddle gave a talk at out HoA meeting and said drawings for Applied Underwriters would be out late spring and they would break ground after July 1. Has anyone heard or seen any updates on this?
-
ita
- County Board
- Posts: 4732
- Joined: Thu Jul 12, 2018 4:11 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
I can confirm, groundwork is being done at this site. I drive by everyday. Because the Heartwood site is so large, on both sides of Pacific, and current construction is not right off the road, it is hard to see what's going on. However, there is groundwork moving on the AU's site, the church expansion is well underway, the senior living project has steel going up, and the auto dealerships have much of the exterior work done. There is also a lot of grading still to be done for the park section and I noticed they added parking spaces along what would be the streets bounding the north and south sides of the park that will run along 144th north of the high school.CyborgKen wrote: Thu Jul 18, 2019 3:47 pmI was told that construction has started and that the cost will be about $300 mil. At one point, the person I spoke to said the plan was that the building would be about 8 stories, but when I spoke to him today he said he couldn't remember off the top of his head.OutoftheCanyon wrote: Wed Jul 17, 2019 3:19 pm Back in January Noddle gave a talk at out HoA meeting and said drawings for Applied Underwriters would be out late spring and they would break ground after July 1. Has anyone heard or seen any updates on this?
-
OutoftheCanyon
- Home Owners Association
- Posts: 75
- Joined: Thu Nov 27, 2014 8:20 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
So I finally got a peek at the elevations of the AU campus. Looks like 3 stories full of glass. Should start solid construction in Oct. I'll try and get a snip of it and post it tomorrow.
-
Doctor Fate
- Parks & Recreation
- Posts: 1270
- Joined: Tue Feb 20, 2018 5:31 pm
- Location: DC Metro
Re: Heartwood Preserve (144th Dodge/Pacific)
Also has underground parking.OutoftheCanyon wrote: Mon Jul 29, 2019 8:52 pm So I finally got a peek at the elevations of the AU campus. Looks like 3 stories full of glass. Should start solid construction in Oct. I'll try and get a snip of it and post it tomorrow.
-
BRoss
- IT Director
- Posts: 10003318
- Joined: Fri Aug 04, 2006 7:39 pm
- Location: West Central Omaha
Re: Heartwood Preserve (144th Dodge/Pacific)
Applied Parkway is now open between Dodge and Pacific.
-
OverlookedFarm
- Home Owners Association
- Posts: 159
- Joined: Wed Apr 13, 2016 5:13 pm
Re: Heartwood Preserve (144th Dodge/Pacific)
Silo is removed, trashed. They are loading all the barnwood out of the machinery shed into trailers.
Horse barn hay loft on blocks near future location.
There is considerable amounts of raccoon |expletive| in it, but the floor is in great condition
Horse barn hay loft on blocks near future location.
There is considerable amounts of raccoon |expletive| in it, but the floor is in great condition
-
nativeomahan
- County Board
- Posts: 5978
- Joined: Fri Nov 12, 2004 2:46 pm
- Location: Omaha and Puerto Vallarta
Re: Heartwood Preserve (144th Dodge/Pacific)
Why would anyone agree to name a parkway “Applied Parkway”? It sounds so...dumb.
-
Busguy2010
- City Council
- Posts: 7248
- Joined: Sat Apr 09, 2011 7:32 pm
- Location: North Central Omaha
Re: Heartwood Preserve (144th Dodge/Pacific)
Care to provide your suggestions?nativeomahan wrote: Sat Aug 31, 2019 9:07 pm Why would anyone agree to name a parkway “Applied Parkway”? It sounds so...dumb.
