Heartwood Preserve (144th Dodge/Pacific)

Post by **Brad** » Mon Nov 22, 2021 9:34 am

Here is a quote from the OWH:

After about an eight-month pause, Applied Underwriters has good news: It plans to restart construction of its roughly $200 million operations hub at the west Omaha Heartwood Preserve.

ita · Post by **ita** » Mon Nov 22, 2021 9:37 am

I live by this area and appreciate AU's heading the Heartwood Preserve project, but had they built a $200 million HQ elsewhere, like midtown or downtown, it could have been a nice high rise, not that is what they wanted/needed. The massing of these low rises is similar to the LinkedIn buildings at Sterling Ridge with seemingly huge footprints, and they seem about the same height as wel.

OutoftheCanyon · Post by **OutoftheCanyon** » Mon Nov 22, 2021 10:34 am

ita wrote: Mon Nov 22, 2021 9:37 am I live by this area and appreciate AU's heading the Heartwood Preserve project, but had they built a $200 million HQ elsewhere, like midtown or downtown, it could have been a nice high rise, not that is what they wanted/needed. The massing of these low rises is similar to the LinkedIn buildings at Sterling Ridge with seemingly huge footprints, and they seem about the same height as wel.

I live right by this as well and hear the clanging steel everyday. As much as I’m excited for the North Farm side of things I’m slightly worried the AP HQ will look out of place surrounded by the new acreage houses and Harvey Oaks.

Post by **Omaha Cowboy** » Mon Nov 22, 2021 6:48 pm

OutoftheCanyon wrote: Mon Nov 22, 2021 10:34 am I live right by this as well and hear the clanging steel everyday. As much as I’m excited for the North Farm side of things I’m slightly worried the AP HQ will look out of place surrounded by the new acreage houses and Harvey Oaks.

I appreciate your perspective here. I live close to the Sterling Ridge development at 132nd and Pacific and had a similar reaction during the years the area was being cleared out and construction began to rise..These days however, I really enjoy the (mostly) finished product. It’s a great fit; and serves a myriad of mixed use purposes..

Heartwood Preserve, in size and scope, is a massive mixed use undertaking..which may very well take 10-15 years to fully develop. A long time, I know..but it helps round out the city’s western land mass with density..and will provide such a unique development once completed..

The Applied HQ’s may look a bit out of place early on during the development..but I’d be willing to bet once we round into 2030, it’ll pretty much fit right in with the development surroundings…

Ciao..LiO…Peace

iamjacobm · Post by **iamjacobm** » Mon Nov 22, 2021 7:57 pm

Applied Underwriters new HQ is a bit over twice the size of Carson's, then add in the $/sf for their garage vs Carson's surface lot and add in the couple acres of landscaping they did the budget isn't too shocking. Heck they may have spent some money on prep work on the future expansion space in this initial budget.

Also this HQ is quite literally as gentle as it gets for an office structure not dominating a suburban neighborhood. Their office is sitting in multiple acres of landscaped land in modest height structures.

Garrett · Post by **Garrett** » Sun Dec 05, 2021 12:07 pm

We've got a rendering! Looks pretty good.

550-unit apartment project planned for west Omaha's Heartwood Preserve

Cindy Gonzalez, OWH wrote: A 550-unit apartment complex is to sprout across 14 acres of the Heartwood Preserve redevelopment site in west Omaha.

Omaha-based Broadmoor Development, founded by Tom Fellman and Howard Kooper, is behind that housing piece of the sprawling 500-acre mixed-use Heartwood campus west of Boys Town.

With Broadmoor's purchase of the land near Blossom Avenue and 144th Street, more than 70% of Heartwood ground is now either sold or under contract, said Bart Emanuel, spokesman for master developer Applied Underwriters.

The Broadmoor Preserve apartment complex will consist of multiple buildings and amenities. Construction is expected to start next summer.

Post by **Omaha Cowboy** » Sun Dec 05, 2021 12:37 pm

Indeed. It looks good!..

A nice shot of needed suburban density…

Ciao..LiO…Peace

TitosBuritoBarn · Post by **TitosBuritoBarn** » Sun Dec 05, 2021 2:55 pm

I’m not sure I like it. It kind of looks like a fortress. I’ll have to see the finished product.

Post by **BRoss** » Sun Dec 05, 2021 3:22 pm

Looks similar to the assisted living facility. I happen to just be getting back from walking back there.

Post by **BRoss** » Sun Dec 05, 2021 3:24 pm

Took a snap of the Applied Underwriters campus:

Cermak · Post by **Cermak** » Sun Dec 05, 2021 4:35 pm

Saw it yesterday, looks impressive. But unless your driving along west Pacific you won’t see it.

nativeomahan · Post by **nativeomahan** » Tue Dec 07, 2021 8:39 am

I’m sorry, but this doesn’t make ANY sense. Does this building in any way, shape or form look capable of containing more than 55, let alone 550 apartment units? Seriously!
I think the O W-H just regurgitates whatever pablum they are served up, without even a semblance of inquisitiveness as to whether the press releases given to them are capable of being taken at face value.

Dundeemaha · Post by **Dundeemaha** » Tue Dec 07, 2021 9:48 am

nativeomahan wrote: Tue Dec 07, 2021 8:39 am I’m sorry, but this doesn’t make ANY sense. Does this building in any way, shape or form look capable of containing more than 55, let alone 550 apartment units? Seriously!
I think the O W-H just regurgitates whatever pablum they are served up, without even a semblance of inquisitiveness as to whether the press releases given to them are capable of being taken at face value.

OWH Article wrote: The Broadmoor Preserve apartment complex will consist of multiple buildings and amenities. Construction is expected to start next summer.

nativeomahan · Post by **nativeomahan** » Wed Dec 08, 2021 3:55 pm

I can’t see a suburban 550 unit apartment complex taking less than 5 years to build out. How long has that complex off of I-80 in Sarpy County been under construction? Six or seven years, and it’s still not completed. And it’s nowhere near 550 units.
This entire project seems like a developer’s daydream. They lost my interest with the “spiffy” car wash abutting West Dodge, blocking part of the view of the expensive office buildings. Who does something like that??

NEDodger · Post by **NEDodger** » Wed Dec 08, 2021 4:31 pm

nativeomahan wrote: Wed Dec 08, 2021 3:55 pm I can’t see a suburban 550 unit apartment complex taking less than 5 years to build out. How long has that complex off of I-80 in Sarpy County been under construction? Six or seven years, and it’s still not completed. And it’s nowhere near 550 units.
This entire project seems like a developer’s daydream. They lost my interest with the “spiffy” car wash abutting West Dodge, blocking part of the view of the expensive office buildings. Who does something like that??

I believe that's owned by the Jaguar dealership or whoever is there?

stormchaser · Post by **stormchaser** » Wed Dec 08, 2021 4:37 pm

nativeomahan wrote: Wed Dec 08, 2021 3:55 pm I can’t see a suburban 550 unit apartment complex taking less than 5 years to build out. How long has that complex off of I-80 in Sarpy County been under construction? Six or seven years, and it’s still not completed. And it’s nowhere near 550 units.
This entire project seems like a developer’s daydream. They lost my interest with the “spiffy” car wash abutting West Dodge, blocking part of the view of the expensive office buildings. Who does something like that??

That seems like a pretty silly reason IMO to lose interest in a development project - especially one like this/of this scale (I mean honestly, what difference does it make??). But hey, to each their own I guess. Also, the dealership/car wash was there before the office buildings were built. Shouldn't the gripe be that the "expensive" office building developer built them in a location where the view is partially obstructed?

nativeomahan · Post by **nativeomahan** » Thu Dec 09, 2021 5:21 pm

Well I guess my point is, where are the sensible zoning covenants/restrictions that would ensure something like a car wash would not be prominently displayed in what some view as Omaha’s most prominent “front door” into the city.

OmahaOmaha · Post by **OmahaOmaha** » Fri Dec 10, 2021 8:54 am

nativeomahan wrote: Thu Dec 09, 2021 5:21 pm Well I guess my point is, where are the sensible zoning covenants/restrictions that would ensure something like a car wash would not be prominently displayed in what some view as Omaha’s most prominent “front door” into the city.

What would you prefer instead? A Louise Vuitton store?

Garrett · Post by **Garrett** » Thu Dec 23, 2021 7:05 pm

Drove by today and saw quite a bit of glass is on one of the Applied Underwriters buildings.

ita · Post by **ita** » Thu Jan 27, 2022 4:40 pm

https://planning.cityofomaha.org/images ... ary/01.pdf

MU to R5/R6 zoning. They are planning for 219 residential units. 71 apartments, 71 townhomes, 76 SFH. Here's the new plat. This is just east of the Applied Underwriter HQ.

almighty_tuna · Post by **almighty_tuna** » Fri Jan 28, 2022 12:22 pm

Complete with gated entries.

ita · Post by **ita** » Fri Jan 28, 2022 12:39 pm

almighty_tuna wrote: Fri Jan 28, 2022 12:22 pm Complete with gated entries.

Got to keep the ruffians from Harvey Oaks and Montclair out of the neighborhood.

zippy · Post by **zippy** » Fri Jan 28, 2022 1:03 pm

ita wrote: Fri Jan 28, 2022 12:39 pm
almighty_tuna wrote: Fri Jan 28, 2022 12:22 pm Complete with gated entries.
Got to keep the ruffians from Harvey Oaks and Montclair out of the neighborhood.

This Harvey Oaks ruffian doesn't see a gate at the north end of "Street G"!

ItsAllAboutMe · Post by **ItsAllAboutMe** » Fri Jan 28, 2022 3:16 pm

It will be interesting to see the homes built here because these are crazy narrow lots.

OutoftheCanyon · Post by **OutoftheCanyon** » Sat Jan 29, 2022 8:10 am

zippy wrote: Fri Jan 28, 2022 1:03 pm
ita wrote: Fri Jan 28, 2022 12:39 pm
almighty_tuna wrote: Fri Jan 28, 2022 12:22 pm Complete with gated entries.
Got to keep the ruffians from Harvey Oaks and Montclair out of the neighborhood.
This Harvey Oaks ruffian doesn't see a gate at the north end of "Street G"!

I just hope we get the trail connector we were promised!

Taco · Post by **Taco** » Sat Jan 29, 2022 9:18 am

ItsAllAboutMe wrote: Fri Jan 28, 2022 3:16 pm It will interesting to see the homes built here because these are crazy narrow lots.

Omaha's first gated rowhouse community!

PWL73316 · Post by **PWL73316** » Tue Feb 01, 2022 9:38 am

The rare development that is hopelessly outdated before it's even built.

Who is the audience for a 'town home' in the middle of nowhere suburbia? Are these super narrow SFH going to be $150,000? I strongly doubt it, and if not, why would you want one?

ita · Post by **ita** » Tue Feb 01, 2022 10:18 am

PWL73316 wrote: Tue Feb 01, 2022 9:38 am The rare development that is hopelessly outdated before it's even built.

Who is the audience for a 'town home' in the middle of nowhere suburbia? Are these super narrow SFH going to be $150,000? I strongly doubt it, and if not, why would you want one?

This is suburban infill in a well established part of Millard. The luxury lots sold out at like $200k a pop. The trend for suburban development elsewhere is smaller lots and townhomes. Its a more efficient use of valuable land for the developer. No, these aren't going to be $150k; the entry price for new homes now is at or over $300k. But I am pretty sure these and the homes by the high school, which have similar footprints will go fast it they are entry level. Where else can you get into a new home and the Millard district?

riceweb · Post by **riceweb** » Tue Feb 01, 2022 10:22 am

I'm sure they'll all sell without issue. I still think there's a ton of folks that are downsizing after the huge real estate run-up that would be interested in a smaller place that's close to the amenities at Heartwood Preserve.

There's lots of real estate wealth out there, even in Omaha. If you're selling your house for $700k that you bought for $500k, a $400k townhome allows those buyers to realize the gains on their too-large home while moving into a more appropriate home for their next life stage.

riceweb · Post by **riceweb** » Tue Feb 01, 2022 10:29 am

Also, lots of younger buyers have tons of money, too. Weird dichotomy among Millennials and Gen Z: those that do have money tend to outearn their older peers by quite a wide margin. There are many wealth and income strata in Millennial and Gen Z generations. I'm always surprised when I hear of fellow millennials making offers on $600k homes in this area or even $1.5m+ on the west coast. But there are many young, urban professional households earning well into $200k+ and it doesn't take a lot of years of that earning power to afford a lot of home.

PWL73316 · Post by **PWL73316** » Tue Feb 01, 2022 2:58 pm

This may very well be my own projection but I frankly don't see the appeal whatsoever of a townhome in a suburban sea of sameness. The 'point' of a townhome is access to urban density, and this is the complete opposite. You want to live in the suburbs, with all the negatives that has, but without a yard, or space, or privacy from neighbors? Good Lord, why?

The issue is not the absolute price but the price you will pay for a tiny amount of house compared to the surroundings.

If they sell, they sell, and good for the developer, but I just don't see the appeal of these at all. And decades down the line when the price difference between a 30 year old house and a 60 year old house gets heavily compressed, these are not going to look very attractive compared to every neighborhood around them.

TransitOriented · Post by **TransitOriented** » Wed Feb 02, 2022 2:33 pm

PWL73316 wrote: Tue Feb 01, 2022 2:58 pm This may very well be my own projection but I frankly don't see the appeal whatsoever of a townhome in a suburban sea of sameness. The 'point' of a townhome is access to urban density, and this is the complete opposite. You want to live in the suburbs, with all the negatives that has, but without a yard, or space, or privacy from neighbors? Good Lord, why?

The initial plan for this development was an urban design (with a lot of trails). It has since be sold off and renamed. The hype has long gone, and there are a lot of people still hoping for something that can hopefully match Aksarben. I'm still hopeful they do pull off something close to the original proposal, as this is still a good opportunity, but at this point I am pretty doubtful.

I also really do not understand the gated aspect of the townhomes. I have no idea what that accomplishes.

PWL73316 wrote: Tue Feb 01, 2022 2:58 pm And decades down the line when the price difference between a 30 year old house and a 60 year old house gets heavily compressed, these are not going to look very attractive compared to every neighborhood around them.

I agree with this. Omaha is very strange on house prices versus condos/townhomes.

iamjacobm · Post by **iamjacobm** » Sat Feb 05, 2022 1:05 pm

The concept for the pedestrian bridge over Pacific looks cool.

OutoftheCanyon · Post by **OutoftheCanyon** » Sat Feb 05, 2022 3:03 pm

There supposed to be a game changing reveal by the end of the month. I’m hoping it is a main tenant for The Row. They are also going to have videos and renderings for the housing west of the high school on March 1st. Hoping this all comes together.

Garrett · Post by **Garrett** » Sat Feb 05, 2022 8:43 pm

OutoftheCanyon wrote: Sat Feb 05, 2022 3:03 pm There supposed to be a game changing reveal by the end of the month. I’m hoping it is a main tenant for The Row. They are also going to have videos and renderings for the housing west of the high school on March 1st. Hoping this all comes together.

Ohhhh interesting. I assume you can’t reveal much of a source but you seem to believe it’s reliable enough?

OutoftheCanyon · Post by **OutoftheCanyon** » Sat Feb 05, 2022 9:50 pm

Garrett wrote: Sat Feb 05, 2022 8:43 pm
OutoftheCanyon wrote: Sat Feb 05, 2022 3:03 pm There supposed to be a game changing reveal by the end of the month. I’m hoping it is a main tenant for The Row. They are also going to have videos and renderings for the housing west of the high school on March 1st. Hoping this all comes together.
Ohhhh interesting. I assume you can’t reveal much of a source but you seem to believe it’s reliable enough?

It’s legit. Because of other items I’ve said on the forums I’d rather not say where this came from. But, a Starbucks and Little King will be going into the Lockwood part. Not super happy about those but since Lockwood bought out Little King I’m not surprised.

almighty_tuna · Post by **almighty_tuna** » Mon Feb 07, 2022 9:35 am

Swank looking pedestrian bridge. Hope it actually comes to fruition and encourages design in other parts of the city.

OmahaOmaha · Post by **OmahaOmaha** » Sun Mar 06, 2022 3:01 pm

OutoftheCanyon wrote: Sat Feb 05, 2022 3:03 pm There supposed to be a game changing reveal by the end of the month. I’m hoping it is a main tenant for The Row. They are also going to have videos and renderings for the housing west of the high school on March 1st. Hoping this all comes together.

What became of this?

OutoftheCanyon · Post by **OutoftheCanyon** » Sun Mar 06, 2022 5:47 pm

I’ll reach back out and see if they delayed it or what’s going on.

jjohanning98 · Post by **jjohanning98** » Tue Mar 08, 2022 2:49 pm

OmahaOmaha wrote: Sun Mar 06, 2022 3:01 pm
OutoftheCanyon wrote: Sat Feb 05, 2022 3:03 pm There supposed to be a game changing reveal by the end of the month. I’m hoping it is a main tenant for The Row. They are also going to have videos and renderings for the housing west of the high school on March 1st. Hoping this all comes together.
What became of this?

I have been following this residential development for years, and they have been saying since Summer of 2020 that they would have renderings, pricing for lots, etc. within months, but it never happened. Then, they said they would have videos and rendering around June 2021, then it was Fall 2021...still waiting. I understand that there have been lots of issues with COVID, supply chain, etc., but the major delays and lack of info is still frustrating to those of us that were interested in living there.